Start GETTING PAID MORE and working less
Using My 3-Part Marketing Plan That Helped Me 4X My Rates Overnight... While Doing What I Love!
Have you ever felt like you wanted to give up on your business or dreams for your business... BUT the alternative, made you sick! And you know deep down that you're meant for more?
But really... You wish that you could have just one, single carefree weekend.
Maybe a stress-free wine-night-out with your favorite girlfriends, a guilt-free tea date with mom, or a relaxed day at the park with a loved one or your kids.
What do you think would need to change about your business to get that?
I Want to help you Take Control Of Your Business And Your life!
I get it... You've had a great start - You're making you SOME money. Some months have even been epic money-wise! But ... something is getting lost and it's not quite what you want it to be on so many levels. The crazy hours, crappy clients and crappy pay ... well... it's getting to you.
And so is not living up to your potential.
Are you ready to be the master of your own destiny?
Are you really... REALLY 100% DONE with where you're at now?
Done with coasting and letting life happen TO you. Instead of taking it by the horns and saying "Yo! LIFE... This is what I want... Now give it to me!"
Welcome to the "Clarity, Confidence And Cash Program"
A 12 Week, 1:1, DIWU Program that will help you do a 360 with your digital marketing practice.
We use the 3-part marketing plan you learned about in my free masterclass to make a plan for YOUR business to get the clarity and confidence to build the business (and life) of your dreams ... and the financial freedom you want so badly too!
Brand Vibe Mastery
Get clear on your brand vibe - the essence of your brand.
Get clear on your ideas and create an offer strategy out of them
Content Marketing Mastery
Put a 3-month content plan in place to start building awareness, and promoting your funnel and offer from Module 2.
Hi! I'm Susanna... I'm a wife, daughter, sister, in-law, friend, aunt, and a cat parent to two goofy, furry girls. I'm also a digital marketing and branding coach.
I help personal brands with digital marketing practices find the clarity to plan for a business they love! And the confidence and courage to actually go do it!
I have worked online since 2007 - as an ads manager at an agency, a blogger, ecommerce marketer, designer, and social media manager.
I have struggled with living small due to poor self esteem. And struggled with that as a result of not knowing how to deal with business "failures".
....but what I learned is that all of those experiences have made me the well-rounded digital marketer who can understand and look a business and its marketing plan from different angles. And to see solutions a lot of specialists might not.
I have clawed my way up from nothing, most recently in my 40's. And have done so more than once.
--- So if you're there, we'll understand eachother!
I have multiple business successes under my belt too! Like...
- Making someone $90K in 6 months.
- Helping someone become one of the top 10 real estate blogs in a city of 4 million.
- Consistent, 40% lead magnet conversion rates.
- Adwords campaigns that always ran on a healthy, positive ROI.
- Increasing sales by over 900%.
- Growing multiple social media accounts to over 1000 people with 0 ad spend.
- Attracting up to 1,000 people a day to a mom-and-pop blog.
- and so much more ....
I draw on my experience, my understanding that you can be good at what you do but still feel unqualified and unable to attract the right people.
Maybe even too afraid or insecure to demand what you're worth. ...Because a small, small part of you is afraid you’re not good enough.
And That All Changes By Clicking Below
Frequently Asked Questions
How do I get started?
To get started you can click on any of the buttons on this page. We can begin with a free discovery session to find out if this program is a good fit for you.
Is there a specific start date, or can I start anytime?
Because this is a 1-1 program, you can start anytime - as long as I have openings. I usually accept 2-3 clients/mo at the most.
What if something happens and I can't finish?
I understand, life happens sometimes. I offer 6-week pause period as a courtesy. This would need to be discussed on a person-to-person basis though.
How do we meet? And How often?
We would meet over zoom, in our very own, private zoom-room. Over the 90 day/12 week/3mo program we meet 10 times for 1 hour.
Why do we only meet 10 times over 12 weeks?
In my 2 years of growing this program to where it is, I have found that most people need a week off to complete certain homework assignments. During those times, we can talk via Voxer as much as you want. And the option to talk 1-1 is open too. So far, most people appreciate these homework-weeks though.
How do I know if this will help me?
Good question! And my best answer is that this is for people with digital marketing practices - so people who are designers, social media managers, digital VA's ... or anyone doing a service for digital marketers.
It even works if you want to get into coaching or sell a digital course, product or 1:1 service.
It was made for people who aren't making enough for what they're currently doing, aren't loving what they're doing or for who, and want to maximize their working hours.
What do I do between meetings if I need help?
All of my 1-1 clients get direct and unlimited Voxer access to me. I respond to messages multiple times during the day.
And if it's urgent, FB messenger is a great way to do that.
How do we stay organized and on track?
I use Trello to keep keep organized. You will have a board for all our housekeeping items like how to contact me, your zoom room link, etc. I do this so that you're never rummaging through notes or emails to figure out simple things like where to meet.
Then another board for weekly homework. It is filled out with new to-do items every week based on the conversation we had.
And all of your homework items are in Google Docs. I tried using Word or PDF's, but found it was too challenging, especially since I like to checkin mid-week to see how you're doing sometimes.
What if I no longer want to provider a service? What if I want to be a coach or offer a course?
This is exactly what I did so I get the dilemna! Module 2 will help you turn your passion and expertise into offers.
What kind funnel or offer-ladder will we create?
I know a lot of coaches have their favorite funnels. So do I, but I also know that they all work and offer different challenges and benefits. We will discuss the 3 main funnel types and decide, together, which one makes the most sense for you.
If you're undecided you can map out 3 funnels, THEN decide.
Why are you qualified Susanna?
Good question! This is something every coach struggles with, and I'm sure you will too.
What makes me different than a lot of others is the fact that I've been working online since 2007 - as an ad manager at an agency, a blogger, and as a designer and social media manager. So basically, I get the client struggles you're having!
I've also seen trends come and go, know what's it like to fail and deal with the self doubt that comes from that, and to start over again mid-life. AND have a very wide range of knowledge from many different areas of DI4U marketing that help my clients.
I have also had some cool success: making a client $90K in 3 months, lead magnets that convert at 40%, ad campaigns that always had a positive ROI, increasing conversion rates by more than 900%, building multiple social media accounts 1000+ with no ad spend ... and bootstrapping it all the way.
What do I do after our time together?
I usually discuss this on a client-to-client basis.
Sometimes we create custom packages and sometimes people are ready to fly the nest and go-it-alone.
What if I'm a Multipotentialite or have ADD or suffer from major Squirrel Syndrome?
If so, I feel your pain! There aren't any easy answers here because it's different for all of us.
But, I have designed my program to be VERY process driven!
- I break things down as much as I can
- And simplify long lists to the best of my ability
I know that these are all things that help with overwhelm.
I also try to help you make all of your ideas "fit" by creating an overarching mission that pulls everything together.
It is definitely harder for some. But essentially, this this program is designed to help you pick and then promote one offer for at least 3 months. You don't have to give anything else up forever. But do need to commit to this.
I'm REALLY busy, will I have time for this? How much time is involved
Well, that's a tough question. Only you can know the answer.
But one thing to explore is whether or not you could focus on this life-changing action, instead of something that might be wasting your time right now. It is afterall only 12 weeks that is intended to save you time when you're done.
I have also designed this course for business people like you though. This is partly why it's spread out over 12 weeks, and not 6 or 8 like most other programs that are similar.
As I mentioned a little earlier, there are pause periods and I'm open to spreading it out - within reason of course. I do have some concerns with that though, so I would need to talk to you personally to see if it makes sense.
Some other things to note: We spend an hour working on your homework together. And you can expect to commit at least 5 hours a week to this for the duration of this course. You definitely get out, what you put in.
Is this JUST about planning? Do I take action?
To be honest, a big part of what we do is around planning and strategy. Especially for the first 2 months.
With that said, I do get my clients to get practice doing better content from the first time we meet.
I really try to strike a balance between giving my clients time to think, do their research, nurse their confidence, and DO!
And the last month is based entirely on creating a content strategy for 90 days so there is that to :P
THIS IS YOUR DEFINING MOMENT
The decision is now.
I Know It Can Be Exciting To Be a Part Of Something Like This. But Also a Bit Overwhelming Too!
It's easy to look at where you've been, what you haven't done, or how others have treated you and feel consumed with self doubt.
It's also really normal to feel overwhelmed - not just by the everyday work you're doing, but how to start doing more of what you want - while at the same time making more money doing it.
And if you're making a living ... even if it's driving you mad ... it can be really hard to make a change, and add something else to your roster that might overwhelm you ever more.
And for those of you who are really, REALLY ready to take the leap... I want to make this as easy as possible for you.
Here are some special bonuses I've put together if you decide to buy in the next 24 hours.
Are you ready to be the master of your own destiny?
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