As I sit here in the car drinking my tea and waiting for my thoughts to crystallize I’m thinking to myself…
“…there are certain things I know for a fact.”
“White space is good. Clear messaging is paramount… Holding a warm drink in my hand (almost any day of the year)… Divine!”
But there are a lot of things I don’t know.
For example, one thing I’ve been struggling a lot with lately is deciding what to share online. 🤔🤷♀️
It’s so confusing, and honestly, thinking about it puts my stomach in knots and makes me a mix of angry and sad. 😠😭
“They” say to be as honest as possible and to bare all. And that your mess is the way.
But honestly, I don’t see any major online experts sharing their marketing struggles … At least not in the moment.
It’s one thing to say… “Geesus, I’ve really f’ed this up and have no idea what to do and lost 20 million dollars and need to ask for help because I’ve been curled up in a ball all week and have eaten 20 buckets of nutella with a wooden mixing spoon” . 🌰🌰🌰
“Wow that was a really hard launch, but look I made 6-figures this morning just like my other 101 launches before. Sheesh. Life is rough…”
And to be honest, I don’t want to share my feelings for the sake of marketing or money. It feels very… umm… cheap?!
Like. THEY’RE MY FEELINGS! What is more precious than that!???
In a way that’s a weird thought because I share my feelings with people in everyday life all the time. It’s something I just do. I’m ok being vulnerable like that. For me it’s the unselfish thing to do… 🙏🌼
It creates a connection and sense of “oh ok, I guess I’m not alone” which I know I need, and think most others do too. And for that reason (amongst many others) I think it’s super helpful.
Obviously to you!
But to me too.
Is that weird?
“Dear Diary…”Haha 🤣
Anyways. I guess I’ve started on this road and can’t stop now. That’d be like saying “ooooh. I just found out the most amazing thing but can’t tell you because it’s a secret“.
And even though everything about this feels a little weird I am going to ignore that because I feel like I need to talk this through.
In addition to wanting to write my journey for me, writing for you helps so much too.
It helps me think of the silver lining.
It also makes me solution oriented!!!
….and if this is really about being honest, I don’t want to be a drag either. Ha! I WANT TO INSPIRE.💖💖💖
AND … obviously I’m some sort of weird emotional voyer. Oy!!! 🤣😕
Ok… So this is what’s ailing me.
For those of you following along with this summit launch, I have no idea what you’re thinking.
I feel uncomfortable because I get the feeling that some people seem to think I’m rolling in it now (I’m not). 🤑🤑🤑
I am afraid I might be unintentionally making people think that because I’m genuinely excited about the actual event, and what it can do for people. (the interviews are so awesome!)
But I think some people see my enthusiasm and think “ooooh. She’s having her 5-figure launch story.“. (Um… Nope. At least not yet.).
Old me would let people think that. And honestly, it is very easy to fall into the “only focusing on the good” path.
…let’s face it. It feels really good when people think you’re successful.
But I’m about as cool with being disingenuine as I am with poking my eyeballs out.
It has always felt icky and even if it’s bad marketing I am going to lean into who I am.
Practice what we preach right!!!
It’s not that things aren’t good. Optin rates are pretty good.
For a while there I thought conversion rates were pretty good too. But as the days go on I I’m not sure anymore?! 😄😹😖
And even though I’ve been in digital marketing for a looong time I feel like the reality of having a successful business is setting in.
It’s a lot of work. I don’t want to believe it is, but ….it is. At least for me. There’s sooooo much to figure out!!!!
And there’s soooo much risk involved! It’s SCARY AS F***!!!! 😱😵☠
If things work out that’s totally fine – Most obvious statement ever (😄) But honestly, I have no idea if it will.
I think a lot of this is spurred by the fact that I’ve just jumped into Facebook ads. I’m absolutely terrified… Embarrassing as it is, I don’t really have money to throw away.
I’m like “ahhhhhh. Is this the right move???”.
I just keep fretting….
- Maybe all of the signups I have are signups because of the trust-factor. Maybe it won’t work without the authority or relationships I’ve built?
- “Did I drop the ball on lives? Shoot!!!
- I should have posted in groups more. Damn!!!!
- Why didn’t I blog this journey more. Shit!!!!
- My mindset is messed up how can I fix it fast. I suck!!! Ahhh seeeee!!! It’s sooo bad! Omg. This whole post is a big negative bubble that will lead to me failing at everything. 😝
- And, F***… The whole topic is wrong!!!??”.
So ya. Lots of thoughts, feelings, and self doubt. And if you’re wondering, saying those things ‘out loud’ doesn’t help. 😂🤪😝🤣
But as I write this I realize that I need to do this. Not just this post, but this whole crazy launch – no matter how it turns out.
I also realize that I’m still optimistic. Which makes me very happy!!!
Renee Hribar, one of the speakers on my summit actually mentioned in our interview that you can’t be a pessimist in business. At the time I was like “shit!”. 😂🤣
But lying here in bed on this Friday night – with candlelight flickering and the scent of lavender in the air (yes. Several hours have passed since I started writing this) – I realize “heh. I guess I really am cut out to be an entrepreneur!!!”. 😅
So… If nothing else at least I know that. There IS a silver lining!!! Yay! 🙂
What’s the way through here then?
Well… I have some fresh new thoughts on this kinda grey Saturday morning… (Yes… More time has passed since starting this yesterday afternoon).
And it’s simple really. I already know it.
“This can’t be about me!”
Not only is being self-focused depressing and annoying. I’m just not motivated by doing things for me.
I’m hardwired to do things for others!!! 🎁
And lucky for me that’s how good marketers approach things. (Phew!!!)
I’m reminded of my goals. Why I’m doing this. Who it’s for... Yada Yada…
And it’s making me feel better, and helping me re-focus.
I think this post does have a purpose. It’s not a self-indulgent rant which I was a bit worried about last night as I was falling asleep.
… I really do think this will be helpful if you’re struggling along.
I’m still scared to death though. No lie! ☠
But this journey, which is ultimately amazing, needs to be shared.
And goddammit… The summit WILL help you too. 😝🤣
That I know for a fact. It has filled in so many puzzle pieces for me and I know it will for others too.
So. I guess I just need continue focusing on sharing the message and what I think is important and helpful – for the registrants, the VIP’s, and even the people who come across some of my content.
It can get so easy getting lost during a launch. The emotions are rather intense. And we all want to be that amazing success story.
But, no matter what… no matter how afraid we are, how badly it’s going, or even how good … it has to be about making sure that we provide amazing value to people who have put their trust in us.
Otherwise, we’re missing the point completely. Not just in business but in life…
We aren’t here to make money.
That’s simply a happy bi-product of doing good things.
And those good things can include:
- Sharing our fears, like I’ve done here.
- Making sure people who buy our stuff actually get what they are hoping to get out of it.
- Making sure people understand how we can help them so that they feel safe and encouraged AND EXCITED!
- Making sure people know that we are, or are not the ones to help them so that they don’t waste money or get even more jaded.
- Sharing our triumphs, to give people hope during the rough time – but not fluffy inspiration – THE REAL journey, so that they don’t feel like they are just to dumb to figure it out. (as I’m sharing here – it can be hard!!!)
- Making it easy for people to actually consume what we give them so they succeed with it.
- …and so much more
I’m so happy we’ve had this chat 🤣
Seriously – THANK YOU. This is where my mind is right now, and I needed to get here.
If I didn’t do this I might have gone crazy, totally lost in self-pity and insecurity, and …. who knows.
So… if you’re feeling a little overwhelmed, and like you might suck, do what you need to do to re-focus. It’s actually really powerful.
Writing and sharing helps me. Find whatever it is that does it for you. But honestly, I’d give this a try if I were you.
Let me do a recap for you
- I am sharing as much as I can without being a drag 😁
- Things are scary and this launch might flop 😭
- BUT WHO CARES!
- I’m focusing on giving people the best value possible – on helping helping helping
- Do what you need to do to refocus. For me, it’s writing for you. Do whatever it is for you!