I often talk about the blog that got me started when I worked online, but I rarely talk about what it was or what happened with it. And to be honest, it’s a little funny talking about it now because it was our 12 year anniversary this weekend.
The reason the timing is so funny is because my first online business was a niche wedding blog. It seems very coincidence’y because this week, while working on creating a webinar for my 1-1 program re-launch in the fall, I am thinking a lot about that blog and the mistakes I made with it.
Those of you who follow me, know that niche’ing is my thing. It’s my guiding light – always has been. It is the very first part of my 1-1 DIWY program.
…And I strongly believe that it’s one of the most important parts of marketing, and always have!
But… back then (in 2007!) I didn’t fully understand the power of it though. This meant that there were some pretty big holes that very negatively effected my ability to create a long-term sustainable business that I really loved on all levels.
Now, as I work on my webinar masterclass I have been thinking about that a lot.
Let me tell you about the issue with that blog.
But first … let me tell you what the blog was – It was a blog about planning simple weddings, inspired by our own big-day!
What I realized near the end of that blogs life is that I didn’t really want to write about “simple” weddings though.
Simple implies, well, “simple“.
And our wedding wasn’t simple.
- it was low-budget
- it was quaint and pretty
- and it was very DIY
And DIY and budget is anything but simple!!!!!
For most people, simple was was buying simple-looking invites, not having any (or very few) decorations, and maybe even eloping.
Basically, there was a big disconnect.
Now that I’ve been doing this for so long, I see that this lack of connection is actually very common.
For example, even though my lead magnets converted at about 40% to cold traffic, I wasn’t building up my personal brand like others in the industry. And that disconnect between the content, message, and offerings is a big part of why that happened.
What could I have done to avoid that?
The most obvious thing is “talking to people”.
One the most important and unique aspects of my coaching program is the fact that I won’t let anyone work in a bubble. Market research is always, and will always be a huge part of it.
Nothing is ever for-sure, but I learned that it is the one thing that can speed up a projects success and avoid downturns due to poor planning or offerings.
It’s also incredibly valuable because it can give you the confidence in what you’re creating and what you should charge. Plus, you’ll know what your people need to hear in order to see that it’s a fit for them.
I’ve been doing market research for the past week and it’s been awesome. I have learned so much and am really excited to create one hell of a program!
Here’s What I’ve Learned
I have learned some amazing things about the people I want to work with. I reeaallly get people so I got a lot of it. BUT, I learned that I had all sorts of mindset blocks around who they are, what they need, and what they’d expect from a program like mine.
I was struggling with what to add to the program to really give people an outcome they desire but was unsure. Now, after 4 calls, I am feeling pretty darned confident about it.
I know I can help with the things almost every one of them voiced because they already see me as an authority in those areas. And I am pretty excited about sharing my ways to help them too!
If you haven’t noticed I like to end my posts with a little bit of something for you to do next.
I hope that with this post, you know that you should go on out and get clear about who you serve, then give them the product they actually need and want. Do your danged research ya’ll! 😀
And, if you want help please reach out.
For those of you who don’t know I’ve been working to digital marketing agencies. designers, and freelancers gain clarity around their personal brands and to create a 7-part success flow that is guaranteed to turn strangers into success stories. Now, I’m building it up to offer more help with content planning as well as a plan for people to follow during and after our work together ends.
If you like the sounds of that, I’m offering a sweet deal on my new program (think old program price for the new program material!). Send me a message if you like the sounds of that.