I'm a designer, creative-thinker, and amateur photographer who loves all things creative. I've also been helping small businesses with web design, online marketing, and branding for 15 years. So, I decided to start this blog because I love to connect with and help other entrepreneurial, creative thinkers.
latest posts
There is something that always confused me when it came to brand story. It is the idea of … well… “Story”. When we think of stories we think of books, movies, and TV shows. There’s usually a beginning, an arc, and an end. Plus a plot that runs through it all. Plus… there’s a beginning
This post is part 3 in a series of posts for people trying to breathe life into their brands and tell their story with authenticity and clarity. Part 1 uncovers two steps you can take to discover your brand story. And Part 2 takes you on a journey as we break down Mary’s story (an organizational coach), and
Last week I shared the first two steps I took to help me tell my brand story. To read/watch that, go here. In this episode/post, I want to share an example of one of my clients > An organizational coach (who I’ll call Mary in this post) because it illustrates the process. It will also
I listened to an audiobook on branding this week, and the author said something that stuck with me. He said that products are based on need. As-in: people need something, you have it and do the best at selling it. So, they buy it. A brand, on the other hand, is all about making people
Hello and welcome to another episode! Have you heard that you’re supposed to have a brand story? And if so, are you confused about how to tell it? Or scared that peoples’ eyes will glaze over when you do? I feel the same and have struggled with this concept so much! But by watching “Big
Hello… This is Susanna, and today, I’m really excited to teach you about the 3 things you need for a successful brand strategy. But first, what do you think is the most important part of a garden? The roots? The Soil? The Flowers? Where it’s located? It’s kind of hard to separate them all, isn’t
