Do You Know How To Create Captivating Characters For Your Brand Story?

This post is part 3 in a series of posts for people trying to breathe life into their brands and tell their story with authenticity and clarity. Part 1 uncovers two steps you can take to discover your brand story. And Part 2 takes you on a journey as we break down Mary’s story (an organizational coach), and

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Do You Know How To Create Your Brand Story? (Part 2)

Last week I shared the first two steps I took to help me tell my brand story.  To read/watch that, go here. In this episode/post, I want to share an example of one of my clients > An organizational coach (who I’ll call Mary in this post) because it illustrates the process.  It will also

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Do You Know How To Create Your Brand Story? (Part 1)

I listened to an audiobook on branding this week, and the author said something that stuck with me.  He said that products are based on need. As-in: people need something, you have it and do the best at selling it. So, they buy it.  A brand, on the other hand, is all about making people

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How To Tell Your Brand Story Without Boring People

Hello and welcome to another episode! Have you heard that you’re supposed to have a brand story? And if so, are you confused about how to tell it? Or scared that peoples’ eyes will glaze over when you do? I feel the same and have struggled with this concept so much! But by watching “Big

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The 3 Things You Need For A Successful Brand Strategy

Hello… This is Susanna, and today, I’m really excited to teach you about the 3 things you need for a successful brand strategy.  But first, what do you think is the most important part of a garden?  The roots? The Soil? The Flowers? Where it’s located? It’s kind of hard to separate them all, isn’t

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3 Things You Need To Know If You Want To Create A Powerful Brand

Last week, I was at the grocery store and bought some seeds for basil and oregano. It got me thinking about the rest of our garden – which is in disarray!  Not because we can’t do it or are lazy. We are actually very motivated. It’s just that there are too many things to figure

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