Do You Know How To Create Captivating Characters For Your Brand Story?
This post is part 3 in a series of posts for people trying to breathe life into their brands and tell their story with authenticity and clarity. Part 1 uncovers two steps you can take to discover your brand story. And Part 2 takes you on a journey as we break down Mary’s story (an organizational coach), and
Do You Know How To Create Your Brand Story? (Part 2)
Last week I shared the first two steps I took to help me tell my brand story. To read/watch that, go here. In this episode/post, I want to share an example of one of my clients > An organizational coach (who I’ll call Mary in this post) because it illustrates the process. It will also
Do You Know How To Create Your Brand Story? (Part 1)
I listened to an audiobook on branding this week, and the author said something that stuck with me. He said that products are based on need. As-in: people need something, you have it and do the best at selling it. So, they buy it. A brand, on the other hand, is all about making people
How To Tell Your Brand Story Without Boring People
Hello and welcome to another episode! Have you heard that you’re supposed to have a brand story? And if so, are you confused about how to tell it? Or scared that peoples’ eyes will glaze over when you do? I feel the same and have struggled with this concept so much! But by watching “Big
The 3 Things You Need For A Successful Brand Strategy
Hello… This is Susanna, and today, I’m really excited to teach you about the 3 things you need for a successful brand strategy. But first, what do you think is the most important part of a garden? The roots? The Soil? The Flowers? Where it’s located? It’s kind of hard to separate them all, isn’t
3 Things You Need To Know If You Want To Create A Powerful Brand
Last week, I was at the grocery store and bought some seeds for basil and oregano. It got me thinking about the rest of our garden – which is in disarray! Not because we can’t do it or are lazy. We are actually very motivated. It’s just that there are too many things to figure
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