I'm a designer, creative-thinker, and amateur photographer who loves all things creative. I've also been helping small businesses with web design, online marketing, and branding for 15 years. So, I decided to start this blog because I love to connect with and help other entrepreneurial, creative thinkers.
Use One Of These Three Story Narratives To Create A Better Brand
There is something that always confused me when it came to brand story. It is the idea of … well… “Story”. When we think of stories we think of books, movies, and TV shows. There’s usually a beginning, an arc, and an end. Plus a plot that runs through it all. Plus… there’s a beginning
This post is part 3 in a series of posts for people trying to breathe life into their brands and tell their story with authenticity and clarity. Part 1 uncovers two steps you can take to discover your brand story. And Part 2 takes you on a journey as we break down Mary’s story (an organizational coach), and
Do You Know How To Create Your Brand Story? (Part 2)
Last week I shared the first two steps I took to help me tell my brand story. To read/watch that, go here. In this episode/post, I want to share an example of one of my clients > An organizational coach (who I’ll call Mary in this post) because it illustrates the process. It will also
Do You Know How To Create Your Brand Story? (Part 1)
I listened to an audiobook on branding this week, and the author said something that stuck with me. He said that products are based on need. As-in: people need something, you have it and do the best at selling it. So, they buy it. A brand, on the other hand, is all about making people
How To Tell Your Brand Story Without Boring People
Hello and welcome to another episode! Have you heard that you’re supposed to have a brand story? And if so, are you confused about how to tell it? Or scared that peoples’ eyes will glaze over when you do? I feel the same and have struggled with this concept so much! But by watching “Big
The 3 Things You Need For A Successful Brand Strategy
Hello… This is Susanna, and today, I’m really excited to teach you about the 3 things you need for a successful brand strategy. But first, what do you think is the most important part of a garden? The roots? The Soil? The Flowers? Where it’s located? It’s kind of hard to separate them all, isn’t
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