3 Hard Truths No One Tells You About Facebook Advertising: The Beginner’s Guide

You’ve probably heard that if you want more business, you should use Facebook advertising to get it. It’s true. Facebook advertising is very powerful when you can get it working for you. It’s definitely one of the best ways to create the automated stream of leads, clients, and income that you want.

Will you achieve the results that you want? Well, that depends. This is where the hard truths lie.

If you can accept that when you start it will take take a lot of time and money, it WILL be a great tool for growing your business online. For now, though, let’s take a look at the top 3 hard truths so that you go into Facebook advertising with eyes wide open!

Hard Truth #1: Advertising On Facebook Is Not The Fastest Way To Make Money

One of my big pet peeves is how online marketers lead people to believe that their success happened overnight. They start sharing the details of their story at the cusp of their great success. This makes it seem like it happened practically overnight!

Here’s Hard Truth #1: All of the time BEFORE success is the important part of the story. It’s also the most relevant because it’s the place you probably are right now.

Before becoming successful using Facebook advertising, these people put a lot of time and energy into becoming marketing masters. That’s how they eventually figured it out. Doing it wrong 99 times out of 100 taught them what works and led to their seeming overnight success.

Getting things wrong 99 times takes time. The good news is that the quicker you fail, the faster you’ll succeed.

Hard Truth #2: Facebook Advertising Is Not Easy

Because of everything you’ve read about it, you may not believe me when I say that Facebook advertising is NOT easy.

Well, maybe you believe me deep down, but because of what you’ve read about it, you think that Facebook advertising would be easier if you weren’t so dumb, or such a luddite, or whatever.

I don’t know you personally, but trust me: You’re not dumb! Facebook advertising that results in a positive ROI is very difficult! Sure, you can throw an ad together and get a few likes or comments, which is great! But, if you want to build leads and sales, it is NOT easy.

To get Facebook advertising working for you, you’re going to have to experiment a lot before it gets easy. You need to work consistently and try new things, even after you think you’ve figured it out! THAT’S when your success will snowball, and that’s when it will start to feel easy.

If you’ve already tried Facebook advertising without success, that’s a great thing! Remember what I said about failure in Hard Truth #1:
Every one of the times you failed is actually bringing you closer to success. Not only did you learn more about your customers, but you probably gained a few new followers or got a few people added to your email list. No matter what, your business will benefit, so don’t be afraid to keep trying.

I doubt you’ll call all of the challenges in the early stages of Facebook advertising easy. They may be fun or challenging, but they won’t be easy.

Hard Truth #3: There Is No One-Size-Fits-All Strategy For Overnight Success

I spend my days talking to digital marketers. The one thing I’ve learned is that there are probably hundreds of ways you can get Facebook advertising to start working for you.

So, if you’ve tried someone’s approach and it didn’t work, it’s not because you’re stupid or were duped. Chances are it worked for someone else. There probably are businesses that would have success with this approach.

The strategy is only part of the puzzle. The rest of it lies in your offers, your landing page design, and your copy. Also, everything you do is very dependent on your market, your products, and even your budget.

Try whatever you think of, ask for advice from experienced people, and by all means try strategies that other people share with you. Just be prepared to fail, and then keep tweaking until you reach success. You really just need one idea that works. When you find it, it may very well feel like an overnight miracle!

Moving Forward

My advice is to give Facebook advertising a try once you have a solid marketing plan. Primarily, this includes offers that you know people want. Having other streams of income while you test your plan will also be beneficial. This will help you to stay positive and help pay for the experimentation and implementation on Facebook.

If you can afford to hire someone who is experienced with Facebook advertising and demonstrates an understanding of your niche, this could speed things up for you. You can either hire them to coach you or implement the whole process for you.

Even if you hire someone, trying Facebook advertising a few times on your own will give you the knowledge to find the right person to work with. Your knowledge will make you a better client, which will help the person you hire to bring you closer to success faster.

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About the author

Susanna has been helping small brands and businesses get more value out of the web since 2008. She has worked in the areas of content creation (blog, social media), copywriting (funnels, websites, email), design (social media, website, digital), and conversion optimization (FB ads, Google ads, Youtube Ads, SEO). Her motto is to Out-think, Out-create, and Out-convert. NOT, Out-spend!